Auto Dialler Software for Outbound Teams
An auto dialler is software that places outbound calls from a contact list. It passes each answered call to a free agent. Your team spends its time talking, not dialling.
Want to know if it suits your campaign? Call us and we will go through your lists and call volumes.
What Is an Auto Dialler?
An auto dialler is software that places outbound calls for your agents. It works through a list of contacts and passes each answered call to a free agent.
Agents spend less time dialling, waiting and logging unanswered calls. More of the day goes on real conversations. It is one of the tools in a CCaaS platform.
- Calls are placed for your agents, and answered calls are passed to them
- Contact lists, callbacks and notes in one place
- Reports show connect rates and talk time
For illustration only. The screens and messages shown are examples, not real customer data or live systems.
What Types of Auto Dialler Are There?
There are three main types. The right one depends on your call volumes and how much preparation each call needs.
| Type | How it works | Suits |
|---|---|---|
| Predictive | Dials several numbers at once, based on how many agents are free and how often calls are answered. | Large teams working through long call lists |
| Progressive | Dials the next number as soon as an agent is ready. | Teams that want a steady pace with an agent always ready |
| Preview | Shows the agent the contact’s details first, and the agent chooses when to call. | Complex or high-value calls that need preparation |
Features to Look For
Contact List Management
Upload lists, split them into campaigns and set how often each contact is tried.
CRM Links
Connect to your CRM so contact details appear on screen and call notes are saved to the right record.
Answering Machine Detection
Spot voicemail greetings so agents are not kept waiting on calls nobody will answer.
Callbacks
Let a contact ask for a call at a better time, and have the system remind the agent.
Coaching and Reporting
Review recorded calls, then use call volumes, connect rates and talk times to see what works.
Compliance Tools
Options to respect do-not-call lists and limit repeat attempts, which helps you follow the rules that apply to your calls.
Who Benefits From an Auto Dialler?
Any team that makes a lot of outbound calls can save time.
- Sales and lead follow-up
- Appointment and payment reminders
- Customer surveys and feedback
- Renewals and account reviews
Proactive Outreach by Text and Messaging
Calling is not the only way to reach people first. Text and messaging campaigns can notify, ask and alert customers at scale, on the channels they check most.
- Appointment and payment reminders
- Two-way replies that lead to an agent or an automated assistant
- Surveys and feedback after a conversation
- Alerts when a service or booking changes
See how it fits with our omnichannel contact centre.
What Do the UK Rules Expect From Outbound Calling?
Outbound calling in the UK is regulated, and the rules depend on who you call and why. These points come up most often.
- Let unanswered calls ring for at least 15 seconds before the dialler hangs up, as Ofcom’s guidance expects.
- If a call is abandoned, play a short recorded message that names your business, and wait before you try that number again.
- Show a valid caller number that people can ring back.
- Screen sales and marketing lists against the Telephone Preference Service and, for business numbers, the Corporate TPS.
- Keep records, so you can show how and when each contact was made.
Rules change, so check Ofcom and Information Commissioner’s Office guidance before each campaign. We can set the dialler up to follow them.
Key Terms for an Auto Dialler
Outbound teams use a few special words. Here is what each one means for your auto dialler.
Connect rateThe share of dialled calls that reach a real person.
Abandoned callA call that connects but has no agent ready. The person hears silence or hangs up.
Dialling ratioHow many numbers the dialler calls for each free agent.
Answering machine detectionSpots voicemail greetings so agents do not waste time on them.
Do-not-call listA list of numbers that must not be called.
CampaignA set of calls with one goal, such as renewals or reminders.
Where Does an Auto Dialler Help Most?
An auto dialler suits any team that makes many calls each day.
Agents work through new enquiries without dialling by hand. More of each hour goes on real conversations.
Appointment, payment and renewal reminders reach more people in less time.
Short feedback calls run in a steady rhythm. Results come back faster.
Teams check in with existing customers on a regular schedule.
Common Mistakes With an Auto Dialler
Most problems start with the list or the settings. Avoid these errors.
Check before you launch
Predictive, Progressive and Preview at a Glance
This table shows how the three types of auto dialler compare.
| Measure | Predictive | Progressive | Preview |
|---|---|---|---|
| Speed | Fastest | Steady | Slowest |
| Agent waiting time | Lowest | Low | Higher |
| Control over each call | Lowest | Medium | Highest |
| Risk of a call with no agent ready | Higher | Low | None |
How to Choose an Auto Dialler
Ask these questions when you choose an auto dialler.
We can help you pick the right mode for each campaign and set up your auto dialler to follow the rules.
Recognition Behind Our Contact Centre Service
Outbound calls represent your business. It matters who looks after the system behind them. In 2026 the platform we install collected two Gold awards. In 2025 it reached Leader status in the GigaOm Radar. Blake Telecom also holds a Corporate Vision title.
Stevie® Awards
Customer Service Team of the Year
At the 24th American Business Awards in April 2026 the platform won this title. It also took Gold for Achievement in Management, two Silvers and a Bronze.
NY Product Design Awards
Product UX
Gold in April 2026 for the platform’s mobile workspace, which puts calls, video and team chat into one screen.
GigaOm Radar
Contact Centre as a Service
Placed as a Leader and Fast Mover in the 2025 GigaOm Radar for CCaaS. The review weighs contact centre platforms on features and how quickly they develop.
The platform we supply won these awards. Verified reviews from its users are listed on Gartner Peer Insights.
What Customers Say About Working With Blake Telecom
We have supplied business communications since 2004. For CCaaS, one UK-based team plans the routing, tests it before launch and looks after it afterwards.
Blake Telecom have been supplying our business communications for well over 10 years. We have found both their systems and support to be fully robust and they have given an excellent service throughout with value for money for their products. Their approach to helping our business has always been excellent from every aspect and I would highly recommend their services.
Blake Telecom have been paramount to the growth of our business by continuing to offer our business the very highest level of service. The equipment we have been supplied has been extremely flexible allowing us to change needs. Blake Telecom’s knowledge and expertise has been very professional and we look forward to working together on our future projects.
Blake Telecom have revolutionised the way we operate. They have gone the extra mile in making the setup process painless and it was easy to install. Any questions are dealt with quickly and efficiently, and the staff are a pleasure to deal with. I truly wish we found them years ago. We recommend Blake Telecom to many of our suppliers and even customers whenever we can.
Moving to rural office space, without the benefits of reasonable broadband speed, and without telephony services include, Blake Telecom directed us to alternatives and the solution we have is excellent. 4G Wi-Fi VoIP, serving our current needs and situation perfectly. The team were succinct in his explanation of what we could achieve, providing something promptly and getting this set up with minimum fuss and delay.
Questions About Auto Diallers
Here are the questions we hear most often about auto diallers. If you cannot see yours, we are happy to help. Our contact us page has the details, or you can read our blog.
Prefer to talk? Ring 01325 647000.
Let’s Talk About Your Outbound Calling
Tell us who you call, how many agents you have and what a good result looks like. We will show you how a dialler could work for your team.
We plan your campaigns, connect your lists and systems, and set everything up for you. Many firms start with one campaign and add more as they grow.
Phone lines are staffed Monday to Friday, 9am to 5.30pm. The rest of our details are on our contact us page.
- Predictive, progressive and preview dialling
- Contact lists and callbacks
- Works with your CRM
- UK-based support
Reviewed by Aaron Barrowman, Engineer at Blake Telecom, on 28/10/2026.